Clearframe Labs
Partner at clearframelabs.co. We take on custom B2B builds where the brief is messier than a standard agency engagement and the buyer wants someone who's done the operating, not just the architecture.
About 
Operator who learned to build, then kept building.
I'm Henrick F., an independent product and AI builder. I build AI automations and custom applications for B2B companies. The six years before this were spent inside venture-backed fintech, edtech, and AI startups across LATAM, which is how I know which problems are actually worth solving.
The honest version of the pitch: most AI builders don't know what a credit-ops workflow looks like at 9pm on a Friday. Most operators can't ship the tool that fixes it. I sit in that overlap, and that's the angle I bring to every engagement.
01
The arc
How I got from running sales floors to shipping software.
2019 — 2021
Consultant, then advisor.
MBA summer rotation inside BBVA's operations in 2019, then Senior Consultant at KoreFusion (2020 to 2021) advising on go-to-market and payments strategy for 100+ fintechs across LATAM, EMEA, and the US. The lesson that stuck: most strategy decks die because nobody owns the workflow underneath. The advisors who said 'and here's how I'd run it on Monday' got asked back.
2021 — 2023
Head of Sales, Mexico, Jeeves (YC20, a16z).
BDM into Head of Sales for Mexico, leading GTM across five LATAM countries. Built and managed a 12-person team (+25% sales per rep in two quarters), a portfolio of 100+ clients and $15M+ in credit lines. Contributed customer-data analysis to the Series C deck (~$180M raised at a $2.1B valuation). A great product without an operator who understands the buyer's day-to-day is still just a roadmap.
2023 — 2025
Director of Strategy & Operations, Bedu (Lottus Education).
Owned B2B P&L for the edtech arm of one of Mexico's leading higher-education groups. Managed enterprise accounts worth $300K+ each (HSBC, Santander, Novartis, Accenture), lifted B2C retention +20 points to 70%, and cut opex 15% without sacrificing quality. Enterprise buyers don't want features. They want decisions removed from their week.
2025 — now
Back to operating, then building.
Joined MatchWise in 2025 as Director of Operations & GTM. 25+ customer interviews to nail ICP and pricing, then AI recruiting workflows that cut candidate-evaluation time 90% while reducing inference cost 60%. In 2026, partner at Clearframe Labs on B2B custom builds, with independent engagements alongside. The throughline: stop writing decks about the build. Build the thing.
02
What I'm doing now
MatchWise
An AI applicant tracking system, bootstrapped, in active use. The product I keep building because hiring is the workflow I've felt the most operational pain inside.
Independent engagements
A small number per quarter. Usually a 4-to-8-week build, sometimes an advisory retainer that turns into a build after the first month.
03
What I believe
Five things that shape how I take on work.
AI without a real problem under it is a demo.
Most failed AI builds start from the technology and look for a use case. The ones that ship and stick start from a workflow that's expensive, slow, or broken, and use AI as the cheapest tool that fixes it.
Ship in weeks, not quarters.
Long roadmaps die in committee. Short cycles force the team to confront whether the thing actually works against a real user, a real workflow, and real data. Most of what's worth knowing about a build, you learn in week three.
Diagnose before prescribing.
Half the engagements I take start with the wrong problem statement. The first week is usually about narrowing the question. The build is the easy part once the question is right.
One operator-builder beats a small team, until it doesn't.
For the first version of most internal tools and automations, one person who can build and also talk to the buyer is faster than a team. The ceiling shows up around the second or third user, and that's the point to staff up, not before.
Distribution eats features.
The hardest problems in B2B are rarely technical. They are who decides, who pays, who has to change their behavior on Monday morning. The build is the easy part if you know those answers up front.
04
Track record
From hyper-growth startups to some of LATAM's largest banks and search funds.
Directed Operations at Lottus Education. Experience managing enterprise accounts including HSBC · Santander · Novartis · Accenture. Contributed to Jeeves' Series C ~$180M raised at a $2.1B valuation. Leading bootstrapped HRtech platform operations at MatchWise.
Work together
Have a problem worth solving?
A short email is enough to start. Tell me what you're building, what's stuck, and when you'd want to ship by.