I build AI automations
and custom apps that
save B2B companies real money.
6+ years scaling revenue at venture-backed fintech, edtech, and AI startups across LATAM — so I build the things you actually need, not the ones I'd find interesting in a vacuum.
Fast-paced, competitive environments.
From hyper-growth startups to some of LATAM's largest banks and search funds.
Enterprise accounts at Lottus Education — Mexico's leading higher-education platform — included HSBC · Santander · Novartis · Accenture. Contributed to Jeeves' Series C — ~$180M raised at a $2.1B valuation.
Products & case studies
A mix of products I own and client engagements. Click through for the full story behind each.
- Own product · 2025
Findably
AI content engine that ranks on Google and gets cited by AI.
→ - Own product · 2024
Konfetti
Online dating, designed exclusively for wedding guests.
→ - Own product · 2025
MatchWise
Structured recruitment, clearer decisions — AI-assisted, human-controlled.
→ - Client work · 2024
Rodada
The backend OS behind an out-of-home advertising fleet — inventory, campaigns, and operations on one truth.
→ - Client work · 2024
Nova Realty Cocoyoc
WhatsApp-first real estate for one of Mexico's premier weekend destinations.
→ - Client work · 2026
Mexico por el Clima
Year-round digital platform for the NGO behind Mexico's Climate Action Week.
→ - Client work · 2024
Tivos
Public site for a global commodity trader — about to get a major upgrade.
→ - Client work · 2025
Service Core
Accounting automation that saves 20+ hours a week of transaction matching.
→
Ways to work together.
Four engagement formats. Pick the one that matches the shape of your problem — or tell me you need something custom.
End-to-end product, automation, or integration work shipped to production. Custom AI apps, internal tools, ERPs, CMSs — designed, engineered, and deployed under one roof. Priced per milestone after a scoped plan.
A short engagement to pressure-test an AI idea before you commit to a full build. You walk away with a working demo, an honest read on whether to keep going, and the architecture brief for what comes next.
GTM and RevOps work at a leadership cadence. ICP, pricing, sales process, pipeline, the playbook to run it. Standalone, or layered onto a build engagement when the strategy and the system need to ship together.
A focused review of one surface area — your AI roadmap, your ops stack, your GTM motion — with concrete recommendations and a build plan. Useful before committing to a larger engagement.
Where I have real depth.
Patterns I've shipped more than once and industries where I've operated long enough to know what actually moves the needle.
RAG-grounded assistants, agentic workflows, and AI-first product surfaces. Built end-to-end, with the prompt engineering and inference-cost optimization to make them economical at scale.
When SaaS sprawl is the bottleneck — bespoke operational systems that replace five tools with one your team actually wants to use.
iPaaS-based integration layers that connect payments, billing, ERPs, and CRMs into a single operable ledger. The hours-back-per-week kind of work.
Conversion architectures designed around how Mexican and LATAM buyers actually transact — chat over forms, deep links over inboxes, SKU-aware messaging.
GTM, product, and integration work for venture-backed fintechs and payment-adjacent operations. Years across hyper-growth, consulting, and bank-side seats.
Multi-tenant inventory architectures with self-serve CMS and structural SEO — patterns that translate from real estate to commodities to any catalogue-driven business.
Three steps. No drama.
A short call to map the problem, the constraints, and what success looks like. Free.
A written scope with milestones, timeline, and a fixed price. You decide whether to proceed.
Weekly demos, fast feedback, and a working product in your hands within weeks — not quarters.
Where the depth comes from.
MBA, IPADE Business School. BS Industrial Engineering, Universidad Iberoamericana.
Designed and launched full GTM for an early-stage AI ATS. 25+ customer interviews to nail ICP and pricing. Built AI-powered recruiting workflows that cut candidate evaluation time by 90% while reducing inference costs by 60%.
Owned B2B P&L for the edtech arm of Mexico's leading higher-education group. Managed enterprise accounts worth $300K+ each (HSBC, Santander, Novartis, Accenture). Lifted B2C retention +20pts to 70%; cut opex 15% without sacrificing quality.
Led GTM across 5 LATAM countries. Built and managed a 12-person team (+25% sales/rep in two quarters). Owned a portfolio of 100+ clients and $15M+ in credit lines; +30% revenue/account through structured cross-sell. Contributed customer-data analysis and research to the Series C deck — ~$180M raised at a $2.1B valuation.
Market sizing and GTM strategy for fintech and payments clients across LATAM, EMEA, and the US. Researched and advised on 100+ fintechs.
Operations rotation during the IPADE MBA. Process work inside one of LATAM's largest banks — useful exposure to how scale and regulation shape execution at a different order of magnitude than startups.
What I work with.
- — Claude Code / Codex
- — OpenAI / Claude APIs
- — RAG, agents, vector stores
- — n8n / workflow automation
- — TypeScript, React, Next.js, Astro
- — Python, Postgres, Supabase
- — GTM strategy & launch
- — RevOps, sales enablement
- — B2B sales & business development
- — Pipeline & forecasting
- — HubSpot, Salesforce
- — ICP definition, pricing, unit economics
- — Market sizing & competitive intelligence
- — Customer discovery
- — P&L management
- — Scenario planning
- — Power BI
Behind the work.
I'm Henrick — an independent product and AI builder. I build AI automations and custom apps for B2B companies, with the operational depth to know which problems are actually worth solving. The last 6+ years: scaling revenue and operations at venture-backed fintech, edtech, and AI startups across LATAM — running enterprise accounts at Bedu, leading sales for Jeeves (a16z-backed), advising fintechs at KoreFusion, and now operating MatchWise, an AI ATS. Building is what I love most. The GTM/ops background just means I build the right things.
Most AI builders don't have a $15M book of business in their past. Most GTM operators can't ship the tool that fixes the problem they just diagnosed. I sit in the overlap — and that's the angle I bring to every engagement.
If you're building or automating something interesting, I'd like to hear about it.
Common asks.
How do you price engagements? +
Fixed price per milestone after a scoped plan. No surprise hourly bills. If something's out of scope, you'll know before any work starts.
How fast can you start? +
Usually within 1–2 weeks. AI prototypes can go from kickoff to working demo in 2–4 weeks.
Do you work solo or with a team? +
Solo by default. For larger engagements I bring in trusted collaborators (design, ops, specialized engineering). You'll always know who's on the project.
Will I own the code? +
Yes. Code, designs, and infrastructure are yours. I keep nothing on the side.
What kinds of projects don't fit? +
Pure marketing-site work without a product layer, or projects that need offshore-style continuous staffing. I'll point you to better-suited partners.
Have a problem worth solving? Let's talk.
A short email or LinkedIn message is enough to start. Tell me what you're building, what's stuck, and when you'd want to ship by.