Tivos
Public site for a global commodity trader — about to get a major upgrade.
The problem
Tivos commercializes feed-industry ingredients globally — fish meal, chicken meal, fish oil, and a growing catalogue serving aquaculture, pet food, and animal-feed manufacturers. Their buyers are sophisticated: procurement teams that vet a supplier on a single visit and decide in minutes whether the operator is credible enough to engage. Without a presentable public site, the calls don’t happen. But committing to a heavy custom build before the brand and catalogue had stabilized would have been premature — and slow.
The approach
Stage the build to match the business’s actual maturity.
Version 1: ship something credible in days, not weeks. Wix was the right call — a clean B2B presentation layer (positioning, product catalogue, mission, value pillars, contact) that gets the team in front of buyers without distracting from operations. Move on; come back when the catalogue, the buyer flows, and the brand are settled enough to justify the investment.
Version 2 (now in build): apply the same pattern that’s working for Nova Realty — Next.js, self-serve inventory CMS, structural SEO, WhatsApp-first contact flow — adapted to commodity ingredient sales. Buyers behave like real-estate buyers in the relevant ways: they vet quickly, they want concrete inventory data, they prefer chat over forms.
What I built
The current Wix site: brand identity, product catalogue with detail pages, mission and value-pillar sections, newsletter capture, contact flow. Lean enough to ship in days and sturdy enough to land enterprise feed-industry buyers — which it has.
The v2 build (in progress): a Next.js site with property-style inventory architecture, self-serve product/SKU management for the team, structurally SEO-optimized, with WhatsApp-first conversion patterns proven on the Nova Realty engagement.
Outcome
The current site is live and operating. The v2 build will give the team direct ownership of the catalogue, dramatically more SEO surface area than a Wix template allows, and a contact flow tuned to how their buyers actually transact. A textbook case of “ship the right version of the site for the version of the business you’re in.”